Powerlytics Closes Fundraising Round led by Curql Fund

Published 7th Aug 2024
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Des Moines (August 6, 2024)Curql, a collective of credit unions jointly investing in fintech, has added Powerlytics to its Curql Fund I investment portfolio companies. This marks the 29th and final investment for Curql Fund I as future investments will now be made under Curql Fund II. Powerlytics will utilize the funds to advance their product offerings and scale their sales and marketing efforts with a strong focus on credit unions.

Powerlytics offers a complete tax return picture for every household in the U.S., as well as all small business returns spanning the last 20 years. This provides accurate insights on household income and business revenue, enabling frictionless income verification and predictive analytics in a compliant manner.

“Curql credit unions have made it a priority to invest in fintech that bring relevancy and a competitive edge to the CU tech stack,” said Nick Evens, President and CEO of Curql. “Powerlytics is solving another piece of the puzzle with their frictionless income verification and detailed financial data.”

Powerlytics excels in delivering comprehensive financial information, enhancing risk management, and enabling targeted marketing. The platform provides accurate household income, investable assets, and business revenue insights. Its advanced risk management features improve income verification, business revenue estimation, and predictive analytics for underwriting and compliance. For marketing, its proprietary investable asset data helps credit unions understand member share of wallet and capture incremental deposit growth. Powerlytics also employs tailored targeting models, leveraging thousands of financial variables to identify and reach the right customers. Additionally, its tools for customer segmentation, portfolio management, and predictive analytics drive strategic decision-making, fostering growth and efficiency.

“Curql Collective checked all the boxes we were looking for in a growth partner,” said Kevin Sheetz, CEO and Co-Founder of Powerlytics. Our solutions have helped some of the largest banks in the U.S., and we were eager to bring those solutions to Credit Unions. Partnering with the innovative and highly respected team at Curql is the best way to achieve this goal.”

Join the growing list of over 120 credit unions committed to revolutionizing the credit union landscape with cutting-edge fintech solutions! For more information on Curql Fund II, visit www.curql.com/credit-unions or contact us directly at curql@curql.com.

About Curql Collective

Curql Collective is a collaborative ecosystem of progressive credit unions and innovative fintech. Through a family of funds, including Curql Fund I, Curql Fund II, and Curql Accelerate, Curql strategically invests in the visions of entrepreneurs to bring transformative technology to credit unions to revolutionize how credit union members engage with financial services in the digital age. As the on-ramp to fintech collaboration and innovation, Curql connects credit unions with the future of the credit union industry. For more information, please visit www.curql.com.

About Powerlytics

Powerlytics is a data platform offering a complete tax return picture on every household in the US and all small business returns over the past 20 years, enabling frictionless income verification and insights into investable assets for both members and non-members.