Banks & Credit Unions

Overview

The Powerlytics Data Platform harnesses the most comprehensive business and consumer financial information available to provide banks and credit unions with unique insights and tools to better understand their applicants and improve risk and marketing analytics.

It powers better risk calculation, new account acquisition and also enables business customers to make more intelligent and informed decisions as they grow.

We help find the right applicants, match them with the right products and manage the risks involved. Our products and services also make it easy to create predictive analytical models, score sectors, generate precise benchmarking and market sizing reports, or perform detailed economic business and marketing research.

When we combine our data and intelligence with a granular understanding of your target audience and organizational objectives, the results are powerful.

Targeting

Reaching the right audience with…

Targeting Analytics – Create product-specific targeting models and segment audiences by leveraging thousands of financial variables including accurate estimates of household income, household investable assets and business revenue.

Risk

Managing and mitigating risk with…

Income Verification/Estimation – True Income, no applicant friction or permission.

Business Revenue Estimation – Using real revenue data and peer benchmarking.

Consumer and Business Underwriting – Predicting likelihood of default, recession vulnerability and financial health while ensuring compliance with AML/KYC.

Growth

Driving improvement and gains…

Segmentation – Better understand your customers and maximize cross-sell/upsell opportunities.

Portfolio Management – Trends, predictions, and loss analytics to optimize resources and decision-making.

Predictive Analytics & Research – Drive strategy, discover potential markets, and identify risks,
trends and behaviors in both the business and consumer sectors.