Banking

Overview

The Powerlytics Data Platform harnesses the most comprehensive business and consumer financial information available to provide the Banking sector with a unique set of data and tools to understand their customers and improve risk and marketing analytics.

It powers better risk calculation, new customer acquisition and also enables business customers to make more intelligent and informed decisions as they grow.

We help find the right customers, match them with the right products and manage the risks involved. Our products and services also make it easy to create predictive analytical models, score sectors, generate precise benchmarking and market sizing reports, or perform detailed economic business and marketing research.

When we combine our data and intelligence with a granular understanding of your business and customers, the results are powerful.

Targeting

Reaching the right audience with…

Targeting Analytics – Create targeting models specific to your product and segment audiences by leveraging thousands of financial variables including accurate estimates of household income, household investable assets and business revenue.

Risk

Managing and mitigating risk with…

Income Verification/Estimation – True Income, no customer friction.

Business Revenue Estimation – Using real revenue data and peer benchmarking.

Consumer and Business Underwriting – Predicting likelihood of default, recession vulnerability and financial health and ensuring compliance with AML/KYC.

Growth

Driving improvement and gains…

Customer Segmentation – Better understand your customers and maximize cross-sell/upsell opportunities.

Portfolio Management – Trends, predictions and loss analytics to enable better planning and decision-making.

Predictive Analytics & Research – Drive strategy, discover potential markets, and identify risks,
trends and behaviors in both the business and consumer sectors.